Chanel watch J12 Replica Longines watch series, a poster attached to the Shanghai Pudong International Airport advertising column, it is not far away, is a group portrait advertising GUCCI large, with more than 5 compared with model composed of a large, Chanel watches Zhang Yang is neither advertising nor a low-key look.
Everyone knows that Chanel has long been beyond the influence of a luxury brand, especially when it is traveling at sea in China, each young Chinese girls knew COCOChanel, NO.5– attached to these perennial Chanel their own symbols, these girls may not know the other is, Chanel have been quietly watch a Chicago Bulls Jersey man concerned about a place a place. It represents in fact a number of 10 pairs of fields full of ambition watch the traditional fashion brand.
A matter of fact fashion brands to enter the watch industry is still subject to the last century, 80 years and that field of quartz crisis, that crisis so skilled in electronic devices in Japan watch brand a big success, but also to watch does not seem so difficult to manufacture, low-cost integrated type quartz watch company was actually manufacturing base for a number of watch brands do not reduce the access threshold, when some people fashion is increasingly becoming the subject of life, these look more beautiful, better watch clothing accessories with the great value fashion brand, to attract people to buy more and more.
In need of special note is that even if a Marc Jacobs Handbags number of fashion brands today to a very high-spirited attitude in the watch on the market to lose ground, but it is still no way to make your eyes in the media, become the mainstream. Most fashion brands are just stuck in order to enrich its product line, so that more diverse selection of accessories, but really focused on mechanical watches produced by fashion brand, very few.
In the “Fashion Time” editor of Pan Arrow view, “a watch to determine the true value, depends on the value of its second-hand table.” With such standards, some even called in the fashion area of the first-line brand, produced in The watch is also not much of value to the collection. D & G, FENDI, DIESEL watch brands such as introduced, is the main design of the card, they exist only goal is to realize the value of its fashion.
This is exactly the traditional watch brands often watch these fashion brand launched nose because, when all well-known watch brands are showing off their own brand story, fashion watches are often felt short of breath for their young. A long history of the brand they talk about their heritage in the experience, fashion watches are often designed with the trends that can only come up with shallow extra points for their own label. The most fundamental is that, when the field of mechanical watches is still the most respected watch the type of watches, fashion watches are running scared, no independent research and development movement is that most of the table are the biggest fashion weakness, but now can be on the market a firm foothold in fashion watch brands, are, without exception, have one or two worthy of showing off, or proprietary core technology.
In fact, not everyone afford a Rolex or a Patek Philippe. The table has a number of fashion brands Movado Group’s global CEO EfraimGrinberg told reporters Group’s Coach, TommyHilfiger, Hugoboss fashion brand watches launched sales of the Group accounted for half of the sources of profits. Movado watches have these fashion brand power of attorney, the achievements in China this year compared to last year, is growing at double the rate of increase upward, which almost shows, fashion table unlimited potential. After all, China is the world’s most important watch market.
EfraimGrinberg hands wearing a Movado’s another important brands of Swiss red series, a Chinese-designed specifically for self-winding mechanical watches, he was described to me in detail his management group under the watch of different styles: Coach is very modern , multi-color, and watch and Hugoboss launched its own clothing style is very close to match fit. He launched the fashion brand watches optimistic and confident, “they brand themselves to attract so many loyal customers, and their design and brand-related, and their prices will become closer to that.”
Fashion brand’s own forces can make many consumers continued to favor, such as Amarni Watches Amarni to have a lot of fashion from the fans, GUCCI fashion has invested heavily in advertising, even if do not watch any publicity, do not have to worry about sales. The success of these seem to let some of their own, and the irresponsible development of watch brands have parts, short term, even if the sales of satisfaction, but the quality is really afraid to compliment people, mean to say, this looks like in the sell brand LOGO.
It would appear that most of the fashion brand watches launched even if the sell no matter how good, can not produce the challenges of traditional watch, after all, targeted consumer groups vary greatly, but also does not exist in competition. The small number of watches on the market today have done an excellent field of fashion brand who is also very taboo form itself equate with fashion, their enormous energy by means of the brand itself born out out of the area in the watch after the success of fashion want to get rid of The LO-GO. “Professional watchmaking” – is that they love now used to boast about its terms. Pan Arrow explained to reporters: “In fact, such a number of fashion watch brands and traditional watches have been blurred the boundaries between, and they have their own watch factory. They have not in the traditional sense of fashion watch brands.”
Cite examples of Chanel may be the most representative. Pudong Airport Chanel’s J12 series of posters, a day walk from the Pudong airport, people can be noted. Since 1987, Chanel introduced the first studio set up watch watch “Première” since they watch on the area’s reputation is growing. In Chanel’s official web site, the famous J12 series of a total of 29 tables, each with a table next to the folder with the explanation of all such small print, “Black / white high-tech precision ceramic”, this technology because almost no wear and tear increased texture of this watch, but also look to Chanel and other fashion brands to the strict distinction, from Chanel are taking technical line fashion brand.
Chanel can make another capital Swordsman began in 2008 with the famous old Swiss Watches Audemars Piguet factory cooperation in ChanelJ12 series inside Calibre3125, regarded as a classic by many collectors, this watch are equipped with the machine core “Chanel-AP3125″ Indeed, it is responsible for manufacturing by Audemars Piguet, Chanel fine jewelry and watches, president PhilippeMougenot explained to the media: “This cooperation is not limited to a product, but a plan is Chanel’s a new attempt. We hope to continue in the direction of the High Watch, another way to watch the most traditional production model, the system out of the classic and elegant watch. ”
Bvlgari could be considered is that this cross-border development, the other leaders, it is the history of watch manufacturing is much longer than Chanel, since the 20 years since the last century, Bvlgari watches began in the jewelry has been created in , but it is not until the last century, 80 years before beginning to look seriously into watchmaking as a professional tasks. In order to achieve this goal, Bvlgari carried out a series of acquisitions, including the two major Swiss brands GéraldGentaS.A. And DanielRothS.A., Then in 2008, Bvlgari has also acquired a Swiss company, “Finger”, Prior to the production of these brands are known for high-level complex and watch, “the acquisition of several technology brands such as after the Bvlgari carried out a series of vertical chain integration, from the watch cases, bracelets to the movement by their own full production . like this without a few companies in Switzerland, considered a Rolex. In Switzerland, such enterprises were known as the ‘workshops’. In my view, in fact, and fashion have no connection with the table. “Bao Pan Arrow commented Bulgari watches sector in the development track.
In addition to Chanel and Bulgari, and the other luxury brand Hermes, Switzerland, in cooperation with the traditional brand Parmigiani, Dior is also the Swiss have their own manufacturing plants, Cartier integration of resources obtained through the Swiss watch industry, the industry’s highest standards of Geneva Seal, followed by the Chinese market ambitious fashion brand Swarovski, next year it will begin to expand the attack of the watch area. It appears that the Association and the traditional watch hands to the traditional watch fashion watch brand for the foundry is still rising at this stage the mainstream fashion brands are the road.
Real competition, in fact, has just begun.
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