Hayek, CEO of Swatch Group, recently reaffirmed in an interview, some France soccer jersey watch brand has put too much money spent on marketing and neglect the development of this core work, the group hopes to prevent such marketing approaches.
Since many Swiss Louis Vuitton Handbags watch manufacturers are dependent on the supply of core parts from the Swatch Group, and his rise to the industry’s awareness of this statement, including the Swiss Richemont (Richemont), Heuer (Tag Heuer)’s watch some of the key components, came from a subsidiary of the Swatch Group, ETA’s purchases.
Three-factor-induced Swatch “fell out”
It is learned that, Swatch Group has dedicated staff to suspend the led light accessories supply of spare parts and the Swiss Competition Commission to negotiate. Hayek made the decision to promote the reasons, first of all is the company itself has a large number of watch brands, including Omega, radar, Longines, Tissot, etc. more than 10 watch brands, Swatch Group, can throw off rivals marketing .
In addition, the Swiss watch last year’s sales event of the cold, let the group feel pressure. Statistics show that last year the total Swiss watch exports to 13.2 billion Swiss francs, a growth rate of -22.3%.
Finally, in September last year, members of the Swiss competition, competitors receive complaints, saying that ETA’s product price increases and changes in payment terms, it could also angered the Swatch Group.
Watches and clocks industry analysts that, if the Swatch Group, is really to stop the supply, it will certainly allow some Swiss watches into confusion, because they can not be developed in the short term the core components, we can only buy technology to other manufacturers and parts, including the Seiko Japan and other Asian companies to buy. But watch “Swiss made” standard strictly limited, parts and watches assembled in the country has completed, and more than half of the parts to be produced in Switzerland.
Domestic 90% of Swiss watches from Swatch
Zhan-Ming Kee Store, general manager of the Department of Cao told reporters that the domestic watch brand, 80% are Swiss-made watches, of which, the Swatch Group watch brands to provide movement accounted for about 90% of Swiss watches can be said that Most mid-range of the Swiss watch brands, such as plum, depending on bo brands, as well as some domestic “false foreign devils” are to the group to buy the movement.
Ming Cao Department said that once the other watches, the Swatch Group to stop the supply of parts and components manufacturers, these watch brands will mean shortages of food, the result is to withdraw from the market. “However, for high-end watch brand has no effect, because the high-end brands have their own movement works, do not look at this group faces.”
Swiss watches lowest price does not rise
According to reports, the current supply of spare parts from the Swatch Group watch brands, the most expensive mechanical watch market price is 3,000 yuan, while its subsidiary watch brands such as Tissot, the most expensive mechanical watch market price is 23 thousand dollars. “So, if most of the mid-range Swiss watch brand delisting, the public is less selective, but the members of the public to buy Swiss watches lowest price will not rise.